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Here’s the Biggest Takeaway From The Fyre Festival Marketing Sham

If you haven’t heard of the infamous Fyre Festival, here’s what it was in a nutshell: a music festival in the Bahamas that epically failed/never happened — and a textbook example of great (but deceitful) marketing. If marketers were being honest with themselves after...

Working from Home: Love Connection or Heartache?

In the digital age, work is more mobile and untethered than ever — so it’s no surprise that the work-from-home grind has become a hot topic. Whether you’re considering a WFH gig or already in the thick of it, knowing the pros and cons can help you either take the...

10 Reasons to Hire a Strategy Consultant in 2019

Last year’s words belong to last year’s language. And next year’s words await another voice.” – T.S. Eliot New year, new summits to take — it’s an exciting time for small businesses and scrappy startups everywhere. But any new path needs a game plan. A strategic...

5 Ways to Win at Customer Appreciation

The holidays are all about giving back — which is the perfect time for your business to show some well-deserved customer love. Check out these 5 tips (and real-life examples) to inspire your next big act of gratitude.  1. Don’t just welcome feedback — act on it. Good...

5 of the Scariest Small Business Plan Mistakes

This Halloween, we’ve thought long and hard about what spooks us the most when it comes to the small business world — and it’s a bad business plan. After all, the thought of putting so much time and energy into something that falls short is nothing short of...