Branding is highly conceptual, process-oriented and quantifiable, but reconciling these things (in a way that doesn’t make your head explode) is a challenging feat indeed. But just ask brands like Apple, Nike and Amazon: Branding pays off tremendously when you go to...
Mission statements can be surprisingly hard to write. The overall gist seems pretty straightforward — stating why a company exists and its general goals — and yet, businesses frequently miss the mark or struggle to create one. The key? A just-right balance of 4 traits...
Mark Twain once said, “The secret of getting ahead is getting started.” Fair enough. But if you’re an entrepreneur, you could probably write an entire book just on getting started and all of its moving parts. Here’s our breakdown of 10 things that entrepreneurs must...
The population of women entrepreneurs is higher than it’s ever been, but it’s still a relatively small percentage — which means there are tons of learning opportunities to capitalize on. Enter The Women’s Business Enterprise National Council (WBENC), the largest...
If you haven’t heard of the infamous Fyre Festival, here’s what it was in a nutshell: a music festival in the Bahamas that epically failed/never happened — and a textbook example of great (but deceitful) marketing. If marketers were being honest with themselves after...
In the digital age, work is more mobile and untethered than ever — so it’s no surprise that the work-from-home grind has become a hot topic. Whether you’re considering a WFH gig or already in the thick of it, knowing the pros and cons can help you either take the...
