Writing your business plan may feel like running a marathon. It’s a long, overwhelming process. How do you know your efforts will be acknowledged by investors? How do you inspire them to fall in love with your brilliant idea?

You may identify with the emotional roller coaster that is being an entrepreneur. You may view a dip in success as a bad omen that your business is doomed to fail.

Creating a great Customer Value Proposition should be based on sound knowledge of your products and services, your target market and target customers, your pricing.

In their book Primal Leadership, authors Daniel Goleman, Richard E. Boyatzis and Annie McKee, describe how varying leadership styles rely on listening skills for their effectiveness. Listening better will reward you.

This method determines a business’ value by adding up the sum of its parts. The most predictable model, simply add all of your assets and depreciate.

Revealing how you really feel and what you really want is a life-long practice that sets you up for more good things to come. Regardless of what happens or how the other person responds.